In the past month or so, I've seen at least eight new mascaras hit the stores. Add this to Imju's Fiberwig which is not new but sold out country wide when Rachel Ray mentioned it on her show, has finally become available again. So today, I have a catalogue of what's new in Mascara Land.
1) Imju FiberWig
This mascara is touted as being the the best thing for those of us who want maximum length from their mascaras. The fibers adhere to the lash lengthening and thickening and is water and oil resistant.
As mentioned earlier, FiberWig was mentioned on Rachel Ray some months back, and sold out across the country. It has recently become available again, although it is still consistently selling out as soon as it comes back into stock. People are buying two and three tubes at a time. Retails for $22
2) Cargo's Texas Lash
Everything is bigger in Texas; hair, cars, etc. Now those of you who want the maximum volume possible have a new option.
TexasLash uses a space-age polymer that creates tubes around each lash, and this prevents it from flaking, smearing, or running. Unlike other "tubing" mascaras (TooFaced Lash Injection, Blinc Kiss Me), it can be removed with eye makeup remover, instead of having to pull them off still tube-shaped in the shower. It also has the "TeddyBear" brush that DiorShow made so popular. Retails for $20
3) The Balm Two-Timer
This mascara has been in the making for nearly two and half years. The Balm's creative director Marissa wanted it to be "just right". After two years of waiting here it is! It has one extremely unique brush to lengthen and separate, and a second brush to build lots and lots of volume. It has a rich creamy texture which allows it to be luminous-looking on the lash, without flaking or smearing. The Balm's Two-Timer gets two thumbs up from me. You've got to see the page on the Balm website too-
it's priceless. Retails for $19
4) Guerlain Le Deux (Le 2)
I am genuinely excited about this mascara. I've been told it's as good as my tried and true Fresh SuperNova, and it has a second brush small enough to use on my lower lashes. The second smaller brush is also for grabbing those smaller lashes on the inner and outer corners of the eye with precision, equaling no smudgy mess. It lengthens, thickens and curls, and lasts all day without touch-ups. The tag line? "So no lash is forgotten." Retails for $35
5) Stila's MAJOR Major Lash
Stila took their tried and true Major Lash, and hybridized it with their Multi Effects mascara formulation, gave it the giganterous TeddyBear brush that everyone seems to love, and POW! The result is the new MAJOR Major lash. It also looks like they fixed the failings of the previous versions; the orignal Major Lash flaked and dried out quickly. However it was a skinny tube, and only $9, so one can't complain too much. Multi Effects had the awkward curved brush that fell out of fashion in the mid-'90s. All the good, and none of the bad in one well-priced tube: $22
6) LORAC's Visual Effects
This mascara has a lovely creamy texture, a nice stiff four-sided comb-style brush that builds both length and volume without a single clump in site. Comes in black and grey-blue, this is the mascara for women who want fool-proof, one-step lashes. It was a wonderful recovery after their last mascara failures; Lotsa Lash (messy fibers, clumpy, fragile brush) and the atrocious Publicity Stunt which was almost immediately returned every time. Visual Effects is a winner, and manages to stand out in the crowd of mascaras just released, as well as on the Red Carpet. $19.50
7) Smashbox Bionic Mascara
We can build you better, faster, and stronger then ever before! And seriously, no kidding. This revolutionary ionic mascara contains nourishing aloe, wheat, and silk proteins to help build longer stronger lashes while remaining extremely effective for volumizing and providing a long-wearing and beautifully water-resistant formula.
Retails for $19
8) Cargo Blu_Ray
The idea behind this mascara was to create a formula that would look good in conjunction with high-definition cameras. This is another fool-proof mascara. Lengthens, separates, curls and volumizes; unique quick drying formula allows you to build as much volume as you want, and because of the brush, it never clumps. It maintains a lustrous glossy finish even after drying. Retails for $20
You can listen to the whole album on Cut Copy's MySpace Page. I recommend "Out There On The Ice Again", "Lights and Music", and "Hearts On Fire" The whole album is a masterpiece, just those are my absolute favorites right now. I've loved "Hearts on Fire" since I heard the single when it first came out like eight months ago. If you really like the album, buy it through iTunes because that one's got extra tracks!
